Reviewing media consumption trends currently
Reviewing media consumption trends currently
Blog Article
Taking a look at a few of the current changes and developments in TV and digital media.
In the present digital age, smart phones have become one of the most common devices that individuals are using to watch videos and access media. Nowadays, many social media platforms are providing limitless feeds of short, successive videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that worldwide, mobile content consumption is on the rise, showing that short form content is one of the fastest growing media trends today. These platforms allow users to see a collection of selected videos and react quickly, making these videos much more engaging and addictive than traditional television. Short form videos are also being used more frequently for news and educational purposes, not just for home entertainment. Subsequently, this trend is shifting the way individuals are actively seeking for and expecting to receive information, in a faster, shorter and more accessible format.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of streaming platforms and short form video content, the way in which people are getting their information is also changing. Individuals are increasingly turning towards internet news sources, rather than viewing TV, to discover the latest worldly affairs. However, simultaneously, due to a continuous flow of knowledge, people are becoming overwhelmed by huge amounts of content. In response to this, news organisations are re-engaging audiences by making short form content that is clearer and simpler to follow. These days it is common to find news channels that have mass followings on social media websites. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this method has been essential for supplying people with trusted and authenticated news sources, in a style they can easily access.
In recent years, with the rise of digital media, the way in which individuals take in media has evolved considerably. For many years, conventional tv was the main source of home entertainment for the majority of people. However, since the advancement of streaming platforms, many viewers are averting from set up tv, especially among younger people. Rather, international media content analysis shows that more individuals are purchasing memberships to streaming services, which strongly evidences the transformation in audience intake habits. These services are popular for permitting people to see the shows and movies they want, any time they feel like it. Those involved read more in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming platforms as a popular media consumption habit among audiences today. These modifications show the move towards user-controlled viewing interests in the marketplace.
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